I know what you are thinking…is this the latest specialty
coffee at your local Starbuck’s? Well,
it is not. It is actually what will be
happening to a large number of unsuspecting health insurance consumers as early
as January 1, 2014. As we continue to
roll into the Affordable Care Act implementation, consumers will be going
online to purchase health plans that they do not understand, may or may not be
able to afford, and may ultimately lead to disappointment or even worse, catastrophic
coverage gaps that were unintended, but clearly stated in the confusing
paperwork.
Here in Kentucky, one such example is Anthem’s network for
individual coverage. Many people are
accustomed to Anthem having the largest most comprehensive network of hospitals
and physicians accept their coverage.
This has been a differentiator for them for many years in our
market. With the launch of their new ACA
compliant individual plans, they will have a substantially scaled back
network. Anthem has made a strategic
decision to center their health care offerings on two hospital systems, KY One
and Baptist Health.
What does that mean for John Q Public? Well, in the Louisville area, that means that
the 5 Norton Healthcare Hospitals are out of network and will not be available
for use by these individual purchasers of Anthem ACA policies. It also means that if you have an elective procedure
performed out of state that you will have no coverage at all! Zero, Zip, Nada!!!
Humana will have a limited network offering as well. However, from my understanding, YOU can make
the choice if you want a limited network or not and the pricing is sensitive to
your choice. So, if you choose a skinny
network, you pay less because you have fewer options for your care choices. Sounds simple, but the reality is that most
won’t pay attention until the bills are not being paid. That is usually a little too late to work
things out.
Looking at this from Anthem’s perspective, this may be the
most brilliant strategic move that they could make in this “hostile”
environment. Think about it, Kentucky
currently has a “high risk pool”. All of
those individuals have been declined coverage in the past due to a health
condition. They have all been notified
that their coverage in the “high risk pool” will be ending on December 31, 2013
and that they would have to be covered through the Kentucky Health Care
Exchange. By limiting the hospitals and
doctors that Anthem will allow in the network, they have made themselves the
least attractive option to the least attractive risk!!
In the end, your best bet is to contact an agency that is
capable of taking care of you. Logan Lavelle Hunt is ready to assist you for
all of your insurance needs. We have
specialist on staff that can walk you through the most difficult of scenario’s
and make sure that you have what you need at the time when you need it the
most, at the time of a CLAIM. Contact us today! In Peace!
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